My phone replaced hundreds of pounds of cameras, maps, and stereos, and everything it removed came off GDP. The dashboard is blind to abundance, it was built for a different world, and policy steers by it anyway.
When I bought that phone I spent a few hundred pounds once, and in return I stopped spending, year after year, on film, developing, maps, CDs, and long-distance calls. I got more capability than I’d ever had, and the national accounts recorded the event as the economy shrinking. The measurement didn’t malfunction. It did exactly what it was designed to do, and that’s the problem.
What GDP can’t see
GDP [gross domestic product, a tally of the money spent on final goods and services in a country over a year] counts what people pay for, plus a named list of unpaid items that the statisticians price by rule.1 It still doesn’t count value, because every one of those rules is built from money someone paid or from what something cost, never from what the thing is worth to the person who gets it. What is paid for and what it’s worth used to travel together, and technology has been pulling them apart.2
GDP can’t see value that stops being paid for. When photography meant film, developing, and postage, every step was a purchase, so all of it showed up in GDP. Now a photo costs nothing at the point of use, so the whole chain of film, developing, and postage has fallen out of the accounts, while you take more photos than you could ever have afforded on film. Your benefit went up and the spending went down, and only the spending is counted. Economists call the gap consumer surplus [the value you get above what you pay], and GDP’s entry for it is zero. Where the capability is folded into a service you still subscribe to, part of it can enter the accounts when the statisticians mark that service down as better value for its price.3 Where it arrives from someone you pay nothing, nothing enters.
GDP can’t see time. When a free video call replaces a flight and a hotel, GDP falls by the price of the flight and the hotel, and it records nothing for the two days you got back. In an economy where more and more output is information, freed time is the actual wealth being created, and the headline accounts [the accounts GDP comes from] have no entry for it. Hours worked are counted, because the productivity figure is output divided by hours.4 Unpaid hours are counted too, in side accounts, at what it would cost to hire someone to do them.5 So an hour you no longer have to spend makes those side accounts smaller, not larger.
GDP can’t tell spending apart from creating value. A factory that installs robots and makes the same shoes with half the inputs is genuine productivity, and it can show up as GDP falling, because the shoes now cost less. A company that borrows to build a showroom nobody visits adds to GDP, because money changed hands. So the money total is flattered by borrowing and insulted by efficiency. The figure that counts how much was made is flattered by borrowing just the same, because the showroom counts as output whether anyone visits it or not. That figure takes a price fall differently. A pure price fall leaves it where it was, and a price fall that sells more shoes raises it. Where efficiency removes the priced step altogether, both figures lose the entry. That’s backwards for judging whether life is getting better.
The statisticians do try. They use hedonic adjustment [statistical change to prices to reflect quality improvements], and inside the official measure of prices it can only adjust the price of things that still have prices.6 It has no entry for the capabilities that stopped carrying a price of their own. The method itself reaches further wherever something that’s sold carries the same features. That’s how the UK house price index is built.7 It works out what buyers paid for each feature by comparing the prices of houses that have it with the prices of houses that don’t. No market prices the features of a free service, so the people who try to measure those reach for something else. They ask people what they would need to be paid to give the service up, or they value the service from the equipment people already own.8
Why it was built that way
There are two answers, and it matters to keep them separate.
The first is practical, and here I’m reaching into general history, so hold it loosely. The accounts were designed in the 1930s and 1940s to answer depression and wartime questions, how much steel, how many tanks, how much output could be mobilised.9 In a physical economy, what people traded was scarce, so almost all of it carried a price. Counting spending was then a rough stand-in for the value moving through the market. It wasn’t a stand-in for all value, because work done at home was free of charge then too, and it has never been in the headline accounts. The tool matched the world it was built to measure. Its main architect even warned it wasn’t a measure of welfare. The world then changed and the tool didn’t.
The second answer is a large part of why the tool was never replaced. Our money is loaned into existence. Banks create most new pounds when they make loans, so the economy carries a debt load that must be repaid in fixed pound amounts.10 A system built on debts fixed in pounds can take a slow fall that comes with better tools. In that fall it’s the cost of making things that drops, and pay drifts down slowly behind it, so the money to meet a fixed payment is still there. What it can’t take is a sudden fall in the prices credit pushed up, houses first, because then the losses spread through the banks. In that fall it’s the lending that has stopped, so incomes and the house fall together and at once, and the fixed payment is hit from both sides in the same year. Houses come first because people buy them with borrowed money. The debt takes a bigger bite of every income, yours, your employer’s, the government’s. And where the loan was written against a house, the house is worth less too, so the bank stands to lose more on that loan. A dashboard that measures spending, plus a standing target of making that number grow, is exactly the instrument panel that system requires.
Nothing has displaced GDP at the centre of policy, and a large part of why is that it measures the thing a debt-based system needs to keep rising, the total spent on goods and services. The total doesn’t rise every year, though. It fell in 2009 and again in 2020, and each fall was met with rescue rather than collapse.11 Whether it measured wellbeing well was beside the point. And once a number becomes the target, it gets managed to hit the target, so it ends up telling you more about the policy than about your life.
What happens when policy steers by it
Technology succeeds, so the cost of making things falls and people need to spend less to live the same life. The dashboard doesn’t say why spending fell. A fall because things got cheaper and a fall because people had less to spend look the same on it, and the standing response to a shortfall is to make borrowing cheaper. Where the cause is plain and the fall is judged temporary, that response can be held off for a time. Where the response isn’t held off, policy treats the fall as genuine failure. The central bank cuts interest rates, and the government and the banking system create more money and credit to push spending back up.
So every time a sudden fall in the prices credit pushed up threatens, the system is rescued with new money, and the rescues keep getting bigger. In between the rescues, policy targets rising prices of about 2% a year, forever.12 Central banks publish why they aim there. They want room to cut interest rates in a downturn, they know wages resist falling, and they say the official measure of prices overstates the rise.13 Those are the reasons they give, and the debts aren’t among them. The debts show up in the rescues, not in the everyday 2%. The starting line for that 2% isn’t zero, because technology keeps pushing prices down. So when a central bank targets 2% inflation, it doesn’t need two points of push. It first has to cancel whatever better tools would have taken off prices that year, then add two on top. How big that fall would be is about how fast output per hour of work grows, which is what the productivity figures measure. On the published figures that’s a point or two a year.14 No statistic records that fall, because it never happened.
Technology keeps compounding, and the tools are improving faster than they did, so what policy has to cancel keeps getting bigger. What the record shows growing is the stock of debt and the rescue that each downturn gets, not the yearly pace of new money, which hasn’t been getting faster.15 Central bank holdings jump in a crisis and come only part of the way back.16 Rescues went from hundreds of billions of dollars in 2008 to trillions in 2020.
Instead of recreating the spending that fell, the money that was created to push it back up flows into whatever can soak it up, mostly houses and shares. So asset prices inflate while wages lag, and the person who owns little watches the cost of living rise faster than their pay.17 Rising prices and falling real wages are the same event seen from two sides. The gain from the better tools is real. Part of it reached you as higher pay, late and unevenly.18 The rest went to whoever got the new money first, through house and share prices.
Meanwhile the debt keeps growing faster than the growth it buys. Between 2000 and early 2018 the world added roughly 185 trillion dollars of debt to buy about 46 trillion of measured growth.19 Each new pound of borrowing produces less real output than the last, which means more and more of the “growth” on the dashboard is just the debt itself being spent.
Then the loop feeds itself. The new money pushes firms’ costs up, so they automate faster to protect margins, which deepens the very price falls the policy is fighting, which calls for more new money. Investment goes to the wrong places, because borrowing made cheap by policy makes projects that destroy value look profitable on paper. Firms that should fail are kept alive by cheap credit. The companies closest to the new money compound their advantage, so the biggest companies end up holding more of the economy. Renters fall further behind owners, people feel cheated without being able to say why, and politics turns into a fight where one side’s gain is the other’s loss. And on a finite planet, a system that needs total spending to keep rising keeps us buying things that efficiency would otherwise have made unnecessary.
The worst of it is that we lose the ability to see abundance at all. Your phone made you richer, and the accounts counted that as the economy shrinking. The dashboard kept reading growth anyway, because the money households moved to other things, together with borrowed spending, more than covered the gap. So your gain is buried inside a total that has gone on rising in all but a handful of years, and every one of those was a slump or the end of a war.20 That’s why the “productivity slowdown” looks so mysterious, and why the inflation versus deflation debate goes in circles. Both sides are measuring with a unit that’s being stretched, and every calculation built on a false measure inherits the error.
Four reasons to trust the number anyway
“GDP is still the best single indicator we have.”
Best available isn’t harmless when the errors all point one way. GDP systematically undercounts abundance and overcounts spending paid for with borrowed money, so steering by it tilts policy toward forcing spending up.21 A compass that’s always off to the same side is worse than no compass, because you trust it.
“People still pay. The phone itself wasn’t free.”
The device is one purchase where there used to be several, each with its own replacement cycle. The accounts lost the film and the developing year after year, and the camera, the maps, the CDs, and the player each time one would have been replaced. Hardware cycles exist, but the cost per use of what the phone does has collapsed toward zero, and per-use cost is what your life runs on.
“If GDP fell, we’d be in a depression.”
In this system, yes, if the fall came suddenly. That’s the trap, not a defence of the measure. In a system this loaded with debt, a sudden broad fall really would be a disaster. But that’s an indictment of the debt design, not of cheaper goods. Falling prices from better tools raise living standards.22 Falling prices from a credit collapse destroy them.23 As a rule, the current system responds to both the same way, because the dashboard it steers by can’t tell them apart.
“Measured productivity growth is weak, so this tech-deflation story must be overdone.”
Part of that measured weakness is the gap between value and spending. Output that becomes free drops out of the numbers. The slowdown is partly genuine, because cheap credit keeps low-productivity firms alive, and partly the ruler failing.
What to measure instead
The way out of the fog starts with measurement. Judge the economy by purchasing power [what your money actually buys] and by time, not by the flow of spending. The flight and the hotel are the price, and the two days are the wealth. Ask how many hours of work a home costs now versus a generation ago, and the picture looks very different. The official measure of prices can tell you roughly how much the pound stretched against the goods it prices. What it can’t show you is how far those goods would have fallen under a unit nobody can expand, because it does all its sums in the same stretched pound. So to read that fall you eventually need a unit nobody can stretch, because you can’t measure a plank with a ruler that changes length. That’s the role I’d argue bitcoin plays in this story, but nothing I’ve said here needed it. What the phone does got cheaper. The dashboard counted that as a loss. Policy fought your raise. That much you can verify from your own pocket.
Sources 23
What this essay rests on, as checked on 15 October 2026.
- 1 Office for National Statistics, Changes to National Accounts, article on imputed rental: Imputed rental is "the amount that non-renters pay themselves for the housing services that they produce" and "Imputed rental represents around 10% of GDP as measured by expenditure." The page is an ONS methodology article, not the Blue Book. Eurostat (Statistical Office of the European Union), European System of Accounts 2010, Chapter 3, “Transactions in products and non-produced assets”, paragraph 3.49: "The total output of a non-market producer (a local KAU) is valued at the total costs of production." The page gives this cost rule for non-market output, not the own-account rule.
- 2 Hulten and Nakamura, “Expanded GDP for Welfare Measurement in the 21st Century”, National Bureau of Economic Research working paper: "the resulting benefits largely bypass GDP and accrue directly to consumers", introducing "a wedge between the growth in real GDP and the growth in consumer well-being". The paper prints no country and no year. Brynjolfsson, Collis, Diewert, Eggers and Fox, “GDP-B: Accounting for the Value of New and Free Goods in the Digital Economy”, National Bureau of Economic Research working paper 25695, March 2019: "The welfare contributions of the digital economy, characterized by the proliferation of new and free goods, are not well-measured in our current national accounts." The paper's estimate names only the US and gives no start year.
- 3 US Bureau of Labor Statistics, Quality Adjustment in the CPI: "The hedonic quality adjustment method removes any price differential attributed to a change in quality by adding or subtracting the estimated value of that change from the price of the old item." The page applies this on separate item rows for wireless phone service, land-line telephone services, and cable and satellite television service.
- 4 Bureau of Labor Statistics, Productivity Data Overview: "Measures of labor productivity compare the growth in output to the growth in hours worked", with quarterly and annual measures from 1947 forward for the business and nonfarm business sectors. Office for National Statistics, Labour productivity time series: "Quarterly output per hour, output per job and output per worker for the whole UK economy and a range of industries". The page covers the UK only and also lists output per job and output per worker.
- 5 Bridgman and co-authors, Bureau of Economic Analysis, Accounting for Household Production in the National Accounts, 1965–2010, Survey of Current Business, May 2012: "The value of nonmarket services is the product of the wage rate of general-purpose domestic workers and the number of hours worked." Abraham and Mackie, editors, US National Academies, Beyond the Market: Designing Nonmarket Accounts for the United States, National Academies Press, 2005: "A replacement cost measure... should be adopted for valuing time inputs devoted to nonmarket production in cases in which someone else could have been hired to perform the work in question."
- 6 Bureau of Labor Statistics, Quality Adjustment in the CPI: "The hedonic quality adjustment method removes any price differential attributed to a change in quality". The page is the CPI quality-adjustment page, not the Handbook of Methods chapter, and marks hedonic adjustment only for priced items.
- 7 Office for National Statistics, UK House Price Index: Quality and methodology: "The index uses hedonic regression to perform the mix adjustment."
- 8 Byrne and Corrado, Federal Reserve Board, Accounting for Innovations in Consumer Digital Services: IT still matters, Finance and Economics Discussion Series working paper: "We capture what Brynjolfsson and Saunders (2009) call "free goods" as the capital services generated by connected consumers' stocks of IT digital goods". The paper's own measure is one quality-adjusted price for access services already included in GDP.
- 9 Bureau of Economic Analysis, GDP and the National Accounts: One of the Great Inventions of the 20th Century: "Its development began in the mid-1930s when our elected leaders were trying to figure out how to guide the nation out of the depths of the Great Depression"; first annual GNP estimates, 1942, to "facilitate planning for World War II".
- 10 Bank of England, Quarterly Bulletin 2014 Q1, “Money creation in the modern economy”, published 14 March 2014: "the majority of money in the modern economy is created by commercial banks making loans."
- 11 Office for National Statistics, Gross Domestic Product at market prices: Current price: Seasonally adjusted £m (series YBHA, dataset UKEA): GDP at current market prices, seasonally adjusted: 2008 £1,597,786m; 2009 £1,556,801m; 2019 £2,263,433m; 2020 £2,131,729m — falls in 2009 and in 2020. Bank of England, Bank Rate reduced by 0.5 Percentage Points to 0.5% and £75 bn Asset Purchase Programme announced, 5 March 2009: "reduce the official Bank Rate... by 0.5 percentage points to 0.5%, and to undertake a programme of asset purchases of £75 billion," dated 5 March 2009. Federal Reserve, FOMC statement, 23 March 2020: "The Federal Reserve will continue to purchase Treasury securities and agency mortgage-backed securities in the amounts needed to support smooth market functioning and effective transmission of monetary policy to broader financial conditions."
- 12 Federal Reserve, FOMC statement of longer-run goals and monetary policy strategy, 25 January 2012: "The Committee judges that inflation at the rate of 2 percent, as measured by the annual change in the price index for personal consumption expenditures, is most consistent over the longer run with the Federal Reserve's statutory mandate." European Central Bank, Press release, 8 July 2021, "ECB's Governing Council approves its new monetary policy strategy": "The Governing Council considers that price stability is best maintained by aiming for a 2% inflation target over the medium term. This target is symmetric, meaning negative and positive deviations of inflation from the target are equally undesirable." Bank of England, Inflation and the 2% target: "The Government sets us a 2% inflation target"; "If we miss the inflation target by more than 1 percentage point either side of the target, we must tell the Government why."
- 13 European Central Bank, An overview of the ECB's monetary policy strategy, 2021 strategy review: "Three additional factors … call for a sufficient inflation buffer": an "adequate safety margin to guard against the risk of deflation", "downward nominal wage rigidities", the effective lower bound, and "measurement bias in the HICP". Federal Reserve, Statement on Longer-Run Goals and Monetary Policy Strategy, as amended effective 27 August 2020: "the federal funds rate is likely to be constrained by its effective lower bound more frequently than in the past"; "as amended effective August 27, 2020".
- 14 U.S. Bureau of Labor Statistics, Monthly Labor Review, April 2021, "The U.S. productivity slowdown: an economy-wide and industry-level analysis": Nonfarm business labor productivity, average annual growth: 3.3 percent for 1998 through 2005; 1.3 percent since 2005 through 2018; 0.8 percent for 2010 to 2018; long-term average 2.1 percent, 1947 to 2018. Office for National Statistics, UK Whole Economy: Output per hour worked, seasonally adjusted, index 2023 = 100 (series LZVB), release of 18 August 2026: Index, 2023 = 100: 2008 92.6; 2019 96.7; 2023 100.0, about 0.6% a year from 2008 to 2023. The page prints levels, not a rate, and 0.6% a year is below the point or two stated.
- 15 International Monetary Fund, IMF Annual Report 2022, "Debt Dynamics", drawing on the Global Debt Database: "According to the IMF's Global Debt Database … overall borrowing jumped by 28 percentage points to 256 percent of GDP in 2020. Government borrowing accounted for about half of this increase, with the remainder from nonfinancial corporations and households." Board of Governors of the Federal Reserve System, via FRED, FRED series WALCL, total assets of the Federal Reserve, Wednesday level, weekly: Millions of U.S. dollars, Wednesday levels: 2007-12-26 890,662; 2008-12-24 2,232,311; 2014-12-24 4,509,462; 2019-08-28 3,759,946; 2020-02-26 4,158,637; 2022-04-13 8,965,487. Board of Governors of the Federal Reserve System, via FRED, FRED series M2SL, M2 money stock, percent change from a year earlier, annual average: Percent change from a year earlier: 1976 12.76920; 1985 8.90354; 1990 5.50632; 2000 6.06182; 2010 2.51780. Difference: these are single sampled years, not decade averages, and 1960 (3.7) and 1970 (3.9) sit below 1990, 2000 and 2015 (5.8).
- 16 Board of Governors of the Federal Reserve System, via FRED, FRED series WALCL, total assets of the Federal Reserve, Wednesday level, weekly: Millions of U.S. dollars, Wednesday levels: 2007-12-26 890,662; 2008-12-24 2,232,311; 2014-12-24 4,509,462; 2019-08-28 3,759,946; 2020-02-26 4,158,637; 2022-04-13 8,965,487; December 2025 6,581,231.
- 17 Bank of England, Explainer, “What is quantitative easing?”: “When we buy bonds, their price tends to increase”; “QE increases the price of financial assets other than bonds, such as equities.” U.S. Bureau of Labor Statistics, Series CES0500000013, real average hourly earnings of all employees, total private: “Average hourly earnings of all employees, 1982-1984 dollars, total private, seasonally adjusted”: 12-month percent change negative in every month from April 2021 (-3.4 percent) through April 2023 (-0.4 percent). Office for National Statistics, Average weekly earnings in Great Britain: December 2022: Real regular pay fell 3.0% in April to June 2022, “the fastest decline since comparable records began in 2001”, and fell 2.7% in the year to December 2022.
- 18 Stansbury and Summers, National Bureau of Economic Research Working Paper 24165, 2017, “Productivity and Pay: Is the link broken?”: “over 1973-2016, one percentage point higher productivity growth has been associated with 0.7 to 1 percentage points higher median and average compensation growth”, with other factors “acting to suppress typical compensation”. Pessoa and Van Reenen, Centre for Economic Performance Discussion Paper 1246, October 2013, “Decoupling of Wage Growth and Productivity Growth? Myth and Reality”: UK, 1972–2010: “real productivity grew by 114 per cent” and “median real wages by 72 per cent”; “In the UK net decoupling is basically zero: both wages and productivity rose by the same amount since 1972.”
- 19 World Bank, World Development Indicators, GDP (current US$), world, series NY.GDP.MKTP.CD: GDP (current US$), World: 2000 — $33.97 trillion; 2018 — $87.31 trillion, a rise of about $53.3 trillion. That is a bigger rise than the measured growth given here, and the series prints nothing on debt.
- 20 U.S. Bureau of Economic Analysis, National Income and Product Accounts Table 1.1.5: Gross Domestic Product, annual current dollars (series GDPA): "Gross Domestic Product (GDPA), Billions of Dollars, Not Seasonally Adjusted": 1929: 104.556; 1945: 228.007; 1946: 227.535; 1948: 274.468; 1949: 272.475; 2010: 15,048.971; 2016: 18,804.913.
- 21 Aghion, Bergeaud, Boppart, Klenow and Li, Missing Growth from Creative Destruction, American Economic Review, Vol. 109, No. 8, August 2019: "For exiting products, statistical agencies often impute inflation from surviving products. This understates growth"; "missing growth (i) equaled about one-half a percentage point per year", from "US Census data on non-farm businesses from 1983 to 2013". Brynjolfsson, Collis, Diewert, Eggers and Fox, GDP-B: Accounting for the Value of New and Free Goods in the Digital Economy, NBER working paper 25695, March 2019: "The welfare contributions of the digital economy, characterized by the proliferation of new and free goods, are not well-measured in our current national accounts." The paper names only the United States and gives no start year. Hulten and Nakamura, Expanded GDP for Welfare Measurement in the 21st Century, NBER working paper: "the 'free' nature of the information provided means that the resulting benefits largely bypass GDP and accrue directly to consumers", leaving "a wedge between the growth in real GDP and the growth in consumer well-being". The paper prints no country and no year.
- 22 Bordo, Landon-Lane and Redish, Good versus Bad Deflation: Lessons from the Gold Standard Era, NBER working paper 10329, 2004: "deflation experience of the United States, the United Kingdom, and Germany in the late nineteenth century during a period characterized by low deflation, rapid productivity growth, positive output growth", finding "deflation in the nineteenth century was primarily good". The finding covers only those three countries in that period.
- 23 Irving Fisher, The Debt-Deflation Theory of Great Depressions, Econometrica, volume 1, issue 4, October 1933, pages 337-357: "Debt liquidation leads to distress selling and to Contraction of the money supply, as bank loans are paid off, and to a slowing down of velocity of circulation."